Aaron Sitosta. writer. design geek--bad role model. Someday, I'll work in advertising. For now, I'll keep writing. devouring design and exercising my creative synapses
Shortly before his death, Sex Pistols manager Malcolm McLaren gave this excellent talk on the quest for authentic creativity, in which he contrasts the culture of necessity he was born in with the culture of desire in today’s popular media, then goes on to explore what’s wrong with education and how he championed the “messy process of creativity.” An absolute must-watch. (via)
OK Sodawas a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”
OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.
